Teens aren’t shopping at Abercrombie, American Eagle and Aeropostale anymore
Clothing poll , teens only!!? | Yahoo Answers
Its headquarters are in New Albany, Ohio. The company operates two other offshoot brands: Abercrombie Kids and Hollister Co. Once known for its sexualised ad campaigns, the company has toned down its imagery and no longer displays nearly nude models in their advertisements. According to then-chairman Arthur Martinez, these changes provide the hopes that the audience will see the company is evolving along with its consumers, and boost sales. Abercrombie as an outfitter for the elite outdoorsman.
They were known for hiring males and females with a certain kind of style. You had to look a certain way to be an employee and most of all you had to be attractive. Females had to wear makeup to enhance their features and males had to be clean shaven with. Abercrombie and Fitch is widely known for placing their stores in high traffic shopping channels such as popular malls and plazas. Locating the store and products are not issues for the average consumer, but it is when they step foot into an establishment, just pass by it, would be where the problems arise.
Today, Hollister is a brand that teenagers are coming back to. It has the California laid-back look, and its clothing is engaging and well designed. Hollister now also features the Gilly Hicks brand of intimate wear, swimwear, lounge wear and sleepwear.